Optimizes views based on users that are most likely to watch your client’s videos. Based on a maximum cost per one thousand (CPM) bid, or the maximum your client is willing to pay per 1000 impressions. Helps users discover your client’s brand. Try this exact Pinterest Ads dashboard on AgencyAnalytics. Like other ad platforms, Pinterest Ads can be targeted based on demographics (including age, location, categories, and interests). See who your clients’ ads are reaching and keep tabs on untapped demographics. In other words, a user’s displayed Pinterest Ads will most align with the topics they’ve regularly searched for. Generally speaking, Pinterest decides which ads to display in a user's Home feed based on their historical activity. Because Pinterest Ads fit in seamlessly with regular Pins, they’re not as disruptive as ads on other social media platforms (which is another plus). Wondering how Pinterest Ads show up compared to regular Pins? Look out for the small “Promoted by” tag. Interestingly enough, 85% of Pinners reported using the platform for future project planning. This means that Pinterest Ads effectively reach users in the consideration phase of your client’s customer journey. There was a 16.2% year-on-year change in Pinterest ad reach
The geographical location with the highest Pinterest usage was the USA, with approximately 91.25M users Pinterest Ads has a potential reach of 270.9M usersħ6.5% of Pinterest Ads reach was attributed to female users (which is important to note if this aligns with your client’s ideal customer profile) Key Pinterest Statistics Your Agency Should Knowīefore we get into setting up a Pinterest Ads campaign, let’s look at a few data-driven insights to show you the real potential of the platform.Ĭonsider these key statistics from the Hootsuite Digital 2022 October Global Statshot Report: Using an Automated Dashboard to Track Pinterest Ads Metrics
Key Pinterest Statistics Your Agency Should Know If you’re not sure where to begin with Pinterest Ads, we’ve got you covered! Read on to learn about:
To get the most from Pinterest Ads, your agency must know how to choose the correct parameters, decide on the most optimal ad format, and which metrics to track to ensure success. And as you know, advertising isn’t just about throwing around ad spend or applying a one-size-fits-all strategy to all of your clients. Posting Pins is one thing, but having the ability to optimize Pinterest Ads will give your agency that extra edge. Unlike other social media platforms such as Facebook or Twitter, Pinterest functions more like an image search engine and discovery platform.
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